Barney the Dinosaur signed up by Fisher Price

HIT Entertainment has signed a deal with Fisher Price to make and market pre-school toys based on Barney the Dinosaur.

Barney the Dinosaur signed up by Fisher Price

HIT Entertainment has signed a deal with Fisher Price to make and market pre-school toys based on Barney the Dinosaur.

It's HIT's first deal to exploit one of the characters owned by the Lyrick Corporation, which it is buying for $275m (£190.4m).

You have reached your article limit. Already a subscriber? Sign in

Continue reading for €5

Unlock unlimited access and exclusive benefits

More in this section

The Business Hub

Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited