The sobering truths for food and drink startups

In 1976, the average supermarket stocked 9,000 unique products; today, that number has ballooned to 40,000, yet the average person gets 80%-85% of their needs in only 150 different supermarket items.

These facts, from the author Daniel Levitin in his book The Organised Mind, need to be absorbed by the myriad of food and beverage entrepreneurs working in Ireland.

A narrative has developed over recent years that Ireland is brimming with food and beverage products that leverage the unique heritage of the Irish food industry.