How we can reach out to attract the new tourists

Tourism is a key pillar of the Irish economy and is enjoying a strong recovery since the global financial crisis, writes Joe Gill

However, if it is to be shaped as a driver of employment and economic activity, particularly in areas outside the capital, it needs careful management to avoid the risks of overpricing and overcrowding.

The tourism industry contributes about 4% to Ireland’s GDP and generates revenue of more than €5 billion while employing in excess of 200,000 people.