British American Tobacco upbeat on vapour sales

British American Tobacco has forecast that sales of its vapour products will double to £1bn (€1.12bn) next year, as the UK parliament opened an inquiry to establish the health and economic impact of electronic cigarettes.

The inquiry will address gaps in the understanding of e-cigarettes and assess the suitability of regulations.

“All disruptive technology challenges regulatory frameworks,” said Derek Yach, head of the Foundation for a Smoke-Free World, which is part-funded by Philip Morris International. “E-cigarettes require a rethink of regulatory philosophy.”