Toc Watch winds forward to the past as sales grow

Amid the ever-increasing demand for all things digital, two Ireland-based entrepreneurs are finding a market for their hand-wound luxury watch.

Toc Watch launched on Kickstarter on July 26 and achieved its €20,000 goal in 24 hours. It has since passed the €70,000 mark.

Co-founder Will Monaghan set up the business with his former work colleague Max Dehne after his dreams of opening a restaurant were dashed when a deal on a lease fell through. He had spent three years working on a business plan, getting funding and finding the premises on Dublin’s Clare Street.