Amazon boosts movie spend
The issue came to the forefront of investors’ attention last week, when Amazon said a step up in its spending on video projects could be one of several reasons it might report a loss this quarter, even as it expects more than $39bn (€33bn) in overall sales. The company’s shares, though up 33% this year, have dipped 5% since that warning.
Wall Street analysts estimate Amazon’s spending on content will have tripled to more than $4.5bn by the end of this year from 2014. Catching customers’ attention with video now represents one of the company’s biggest investments, people familiar with the matter said.
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