Hugo Boss sees first US sales growth in two years

German fashion house Hugo Boss has beaten second-quarter expectations helped by restructuring and its first rise in US sales in two years, boosting its shares.

Hugo Boss sees first US sales growth in two years

The company, known for its smart men’s suits, said US sales rose 2% while sales in China jumped 14%.

After a string of profit warnings, Hugo Boss has been slashing prices in China to bring them closer to European and US levels, making efforts to appeal to younger customers, investing in its website and closing loss-making stores.

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