Denis Desmond: Festival business booming

“When you get it right, it is profitable. Equally, over the years, we have had big losses.” 

That is according to the country’s biggest pop promoter, Denis Desmond talking about the ups and downs of running music festivals days ahead of MCD’s Longitude festival.

It is just part of a very busy roster for MCD this summer in which MCD is hoping will help it sell 1.3m tickets across all events this year after selling 1.15m tickets in 2016.