Alcohol bill ‘will cost media €20m every year’

The Public Alcohol Bill will cost Irish media €20m annually in lost advertising revenue, an industry-commissioned study has claimed.

Media organisations including RTÉ, TV3, TG4, Eir Sport and NewsBrands Ireland commissioned the report entitled ‘The Potential Impact on Irish Media of the Public Health (Alcohol) Bill 2015’.

Economist Jim Power published the report, which claimed it would cost the home media industry €11m per annum, broadcast media €7m and print media €2m in advertising revenue lost.