Breast cancer bra is a hit for Theya Healthcare

Consulting breast cancer survivors led to the development of post-operative bras, says Trish Dromey

FOR Ernst & Young Entrepreneur of the Year Awards finalist, Ciara Donlon, it all began when she identified a niche in the market for post-operative bras for women who are recovering from breast cancer.

Five years on, she has a company with a staff of six, sales in both Ireland and in the UK, and plans to develop new markets in the US and Europe. This year, she has been named laureate for Europe in the Cartier Women’s Initiative Awards.