L’Oréal to sell Body Shop to Brazil’s Natura for €1bn

As Britain struggles for political stability, one of the country’s retailing institutions is close to gaining a permanent new home.

Body Shop, the purveyor of coconut body butter and seaweed cleansing gel, is set to become part of Natura Cosmeticos after the Brazilian cosmetics firm entered exclusive talks to acquire the British chain from L’Oréal.

Natura made a firm offer that values the UK retailer at €1bn, the companies said. The €1bn value of the proposed transaction includes debt.