Supermodel Heidi Klum launches high-end fashion line at Lidl stores

Discount retailer Lidl is to launch a high-end fashion collection for shoppers with German supermodel and designer Heidi Klum.

The first collection of its kind will be available exclusively at Lidl stores later this year in what is expected to be a highly anticipated launch for the fast-growing retailer. It is expected to be available to Irish shoppers before the end of the year after initially launching in the UK.

Ms Klum, who has previously designed for brands such as Victoria’s Secret and Birkenstock and has an eponymous swimwear range, said: “Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration. I had so much fun designing the pieces in this collection.”