Strong Roots food firm works up a €100m appetite

Trish Dromey hears from Strong Roots’ Samuel Dennigan of plans for exponential growth in 2017

DUBLIN start-up Strong Roots is aiming to heat up the competition in the frozen food aisles with a range of products that includes sweet potato fries and kale and quinoa burgers.

Winner of this year’s Ireland’s Best Young Entrepreneur award in the Start Up category, the company has developed nationwide sales in Ireland and also begun exporting to the UK since launching on the market in 2015.