Musgrave: Deal to sell goods via Chinese shopping company is 'potentially huge'

A deal for Irish wholesale and retail company Musgrave to sell SuperValu goods via China’s biggest online shopping company has been described as an "enormous opportunity" for the Irish food industry.

Musgrave has struck a deal with the Alibaba Group to sell 40 SuperValu own branded goods such as breakfast cereals, coffee, jam, biscuits in China.

It will use Alibaba’s own Tmall Global e-commerce platform to sell directly to Chinese consumers.