Dunnes closing the gap on SuperValu

Dunnes Stores has overtaken Tesco as the second largest player in the Irish grocery market, new figures show.

The latest set of quarterly market share and sales statistics from consumer insights agency Kantar Worldpanel — covering the 12 weeks to October 9 — show Musgrave-owned SuperValu has maintained its lead with a market share of 22.4%, but Dunnes has leap-frogged Tesco into second place with a 22% share of the market.

Tesco currently controls 21.6% of the Irish market; down by over 1% on an annualised basis and unmoved on the previous 12 weeks.