NewsBrands, formerly known as the National Newspapers of Ireland (NNI), is the industry organisation for all national newspapers in print and online.
The appointment to the new role at the organisation follows a strategic review by its management committee, NewsBrands said.
Ms Lenihan, who has worked within the newspaper industry for over 20 years, was previously communications and public affairs manager at NewsBrands, a position that she also held when the organisation was NNI.
She was responsible for directing the industry body’s key initiatives and events, and managing all public policy. In addition she was the organisation’s representative on News Media Europe’s advertising taskforce. She is also a member of the Advertising Standards Authority of Ireland complaints committee.
Ms Lenihan said she looked forward to reinvigorating the organisation by providing strategic policy direction, improving industry communication, launching new initiatives and refreshing some existing programmes.
“We are delighted to announce the appointment of Ann Marie Lenihan as CEO of NewsBrands Ireland,” said NewsBrands Ireland chairman Vincent Crowley.
“She brings a depth of experience to the role and a palpable enthusiasm for promoting the newspaper industry.
“She understands the unique needs of newspaper publishers and is highly respected by people working in NewsBrands Ireland’s client companies and in Irish media generally,” he said.
“I am excited to lead NewsBrands Ireland in this period when news media is developing and growing,” Ms Lenihan said.
“I look forward to building upon the work achieved by NewsBrands Ireland over recent years to create an operating environment that is favourable for newspaper publishers,” she said.
NewsBrands also said that Dara McMahon is leaving her role as director. Mr Crowley thanked Ms McMahon for her contribution during the last two years.