Newspaper advertising ‘very effective’

Newspaper advertising drives more than a quarter of all sales delivered by media and remains one of the most effective avenues for businesses to reach their intended audience.

NewsBrands Ireland, the representative body for all national newspapers in print and online, highlighted the effectiveness of advertising carried by media organisations at its first-ever townhall event last night.

The event, which took place in Dublin’s Smock Alley Theatre on Exchange St Lower, brought together representatives all of the body’s members.