Apple’s new phone unlikely to capture China

Apple badly needs another smash hit in China.

However, the new iPhone isn’t it. The world’s most valuable company is counting on the latest iteration of its flagship product to regain the top spot in the world’s largest smartphone market.

However, unlike in years past, the iPhone 7 offers little that resonates with Chinese consumers: No affordable models such as the SE or 5C, a radical redesign, new colours — anything that lets people know at a glance that it’s the latest and greatest.