Phone launch rush costing Samsung

In its rush to beat rival products to market, notably Apple’s new iPhone, Samsung Electronics has accelerated new phone launch cycles, but its haste is raising concerns that it is falling short on quality testing.

Since last year, the South Korean firm, the world’s largest maker of smartphones, has brought forward the launch of its Galaxy S and Galaxy Note series models by roughly a month.

For the June quarter, the strategy helped Samsung to its best profit in more than two years, but it is also putting strain on its supply chain and its manufacturing reputation.