US firms hire Rio athletes in marketing initiative

Rio 2016 sponsors are taking an extra step to prove their commitment to the Games and forever marry their brands to the Olympic rings: They’re hiring Olympians.

Audit and professional services firm EY plans to hire nine female Olympians at the end of the Games, their names to be disclosed at the time.

Visa, the official payment card and system of the Games, is running an announcement on its website: “Help wanted: Hiring Olympians & Paralympians at Visa.”