Marketing gurus catch a ride on Pokémon Go craze

Marketers will have to catch ‘em quick if they want to capitalise on the Pokémon Go craze.

Savvy retailers have already taken advantage of the game’s augmented reality function, where digital graphics are viewed in the real world through a smartphone camera.

In a bid to entice gamers to congregate at their shopfronts and boost footfall, businesses can use “lures” to increase the number of Pokémon characters in an area for a set period of time.