The semi-state company, charged with delivering economic benefits for the west of Ireland, is seeking expressions of interest from firms to carry out a feasibility study into the development of a new tourism product.
The region is already home to some of the best known visitor attractions in the country, including the Cliffs of Moher and the Bunratty Castle and Folk Park.
However, there has been no new major tourism products developed in recent years and in the study, the consultants will be asked to examine the synergies relating to the existing Shannon Group portfolio of assets such as the airport, visitor attractions and entertainment venues.
The consultants will be asked to give a view on the relevance and feasibility of the project and/or any recommendation for improvements, enhancements or changes to the project plans.
They will also be asked to examine the relevance of the proposed development to the catchment area and region in terms of competition, hotel beds and businesses.
Yesterday, former president of the Irish Hotels Federation and Lahinch hotelier Michael Vaughan said: “I am delighted to hear that the Shannon Group is exploring such plans, because it is something that we really need in the region.”
“We need an attractor of scale and something to deal with the changing pattern of tourists that comes into the country,” he added.