Under Armour looking to wrest gold from rivals

With the Wimbledon tennis championships just around the corner, the heavyweight global sports brands will once again battle for supremacy at one of the highest profile sporting events in the world.

Long dominated by Adidas and Nike, complete with their respective three stripes and swoosh trademarks, the sporting universe is increasingly noting the arrival of an upstart interloper — Under Armour.

Famous for advertising slogans that pass into common parlance like: “Ordinary Is Unacceptable, Every Detail Makes You Better”, the Maryland-based company established 20 years ago in a basement continues to muscle in on the big players’ territory.