Right to die is a hard sell... even for PR guru Cartan Finegan

Cartan Finnegan, 86, wants the right to die at a time of his choosing if and when the Parkinson’s disease he is living with becomes too much for him to bear.

In his marketing career, Cartan Finegan helped launch the Kerrygold brand in key markets, sold Ireland as a tourism destination when the Troubles were deterring visitors, brought the Dart acronym into everyday use and introduced hard-hitting ads aimed at reckless motorists while overseeing the first national road safety strategy.

Now retired, he has taken on another project but he’s finding its message a little harder to sell.