Disney aims to break curse with latest overseas venture

All systems are go for the opening on Thursday of the $5.5bn (€4.8bn) Disney Shanghai Resort, the largest foreign investment ever from the world’s biggest theme-park operator and a career milestone for Disney chief executive Bob Iger.

Disney aims to break curse with latest overseas venture

If history is a guide, however, the opening could be as turbulent as the twists and turns on Big Thunder Mountain. Disney’s past international park efforts have been marked by cultural missteps and years of losses.

Shanghai represents a chance for the company to avoid those mistakes and earn a profit commensurate with the money it’s investing. Mr Iger said the new park’s size, commitment to technology and focus on local culture to distinguish it from prior efforts.

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