With flair, Ireland can attract prized Chinese tourists

When it comes to attracting the prized Chinese tourist, the task is complex — but the potential is huge.

Up to 140m Chinese are predicted to travel overseas in 2016, spending upwards of €300bn, marking a 15% upward spike from 2015. By 2020, it is expected that 235m Chinese tourists will splurge €400bn across the globe.

With travel enshrined as the preferred activity for the burgeoning Chinese middle class, Europe figures prominently on their overseas wish list.