Amazon expansion is a key to Ireland’s online market clout

The announcement by Amazon that it is creating an additional 500 jobs in Ireland has far-reaching implications about Ireland’s position in the global online market.

If you imagine the online market as a gigantic physical set of stalls in a single location, then Ireland occupies a tower on the site.

That tower has been built over many years, and it is not yet at the height Amazon requires of it, and nor does it have the necessary scale to manage projected growth, but it is far more advanced than any towers being created by competitors.