Eir considers future free-to-air Setanta channel

Eir could establish a free-to-air TV channel in the coming years to better compete with the likes of RTÉ and TV3 for lucrative sporting rights, including competitive Irish soccer internationals.

Having acquired Setanta Sports in a deal agreed last December, Eir is making plans to relaunch the broadcaster and take on established competitors with a broader range of content.

As part of that strategy, the group could establish a free-to-air channel aimed at competing for competitive Irish soccer internationals.