Soopa is sniffing around the dog treat market

BACKED by €400,000 in angel funding, Dublin company Soopa is aiming to take a sizable bite out the £420 million (€540m) pet treat market in the UK.

Selling to over 350 pet stores in the UK and Ireland, Soopa offers a range of vegetarian dog chews which are designed to add nutrition to a dog’s meat-based diet.

“They contain fibre, vitamins, minerals, and antioxidants and are low in calories and low in proteins. Produced to human grade quality, they contain more concentrated nutritional benefits than any other dog treats on the market,” says company founder Barbara Hanley.