Beauty obsession drives $3bn selfie app Meitu

China’s love affair with physical beauty is fuelling a selfie-editing app’s valuation of $3bn (€2.63bn).

Beauty obsession drives $3bn selfie app Meitu

Meitu is shooting for at least that much in its latest funding round, according to sources, a target that would make it one of China’s 10 largest private start-ups and eclipse household-names, like Yelp.

It is banking on China’s preoccupation with ideals of comeliness, a passion that has inspired countless internet memes and a surge in cosmetic surgery.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

The Business Hub

Newsletter

News and analysis on business, money and jobs from Munster and beyond by our expert team of business writers.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited