Interest in Virgin America air unit

Virgin America, the airline backed by UK billionaire Richard Branson, is reaching out to potential buyers about a sale of part or all of the company, people with knowledge of the matter said.

The carrier, which flies to destinations throughout the US and Mexico, is working with a financial adviser after receiving takeover interest, the people said, asking not to be identified as the matter is private.

No decision has been made, and Virgin America may choose not to pursue a sale, they said.