Dublin firm Unravel Analytics helps maximise online sales

Dublin start up Unravel Analytics has international plans for a software product which has been designed to help companies maximise their online sales by understanding how their websites are performing.

The company’s first product Unravel Smart Report is a business intelligence tool, which analyses information for senior non-technical business managers.

“This delivers digital revenue insight and provides a competitive advantage in a dynamic, digital sales environment,” says company CEO and co-founder Santina Doherty explaining that it helps companies understand their customers’ journeys online and identifies ways to make improvements.