James Foody reveal plans for wearable fertility tracker launch

A Cork start-up is aiming to be a global leader with its innovative wearable fertility tracker, writes Trish Dromey.

Boosted by an overall win at the 2015 Ireland’s Best Young Entrepreneur awards, Cork start-up Ayda is now making plans for a midsummer launch of an innovative new wearable fertility tracker.

“We have been the first to develop both an app and a wearable device which work together to accurately determine ovulation and make it easier for women to conceive faster, “says company chief executive and co-founder, James Foody.