Hyundai Motor to miss sales goal for first time since 2008

Hyundai Motor is poised to sell fewer vehicles than it projected for the first time since the global financial crisis, after an economic slowdown sapped demand in China and emerging-market earnings slumped due to unfavourable exchange rates.

South Korea’s largest car maker will have to sell at least 50% more than its monthly average this year in December to reach its full-year target of 5.05 million vehicles.

Such a feat is unlikely, according to five analysts surveyed by Bloomberg.