Ask Auntie Social: Mastering the Art of Instagram

Vermeer’s ‘Girl with the Pearl Earring’, Da Vinci’s Mona Lisa and Monnet’s Poppies all started with the single brush of paint, a lone spec that would have made limited initial impact. 

As the piece progressed to the moment of the last stroke, a chef d'oeuvre of intricate beauty was born that continues to stand the test of time. As ever, to remain relevant today, be it art or Instagram, you must master your stroke.

Whether you are embracing Instagram for the first time as a blank canvas or you have already developed techniques to add to your masterpiece, consider this a guideline to keep you off the path of forgotten brands. Here we have outlined some rules to help you embrace the art of Instagram.