British supermarket Asda will not participate in Black Friday event

No sooner had the UK embraced Black Friday than the American holiday shopping tradition looks to be on its way out.

Asda, the British supermarket which imported the event from US parent Wal-Mart Stores in 2013, said it will not participate this time around.

Instead of having customers line up all night for a limited number of heavily discounted items such as flat-screen televisions, Asda plans to reduce prices by £26m (€36.4m) across the season.