Ryanair takes on Google over ‘misleading’ sites

Ryanair has taken aim at Google for what it sees as inadequate transparency around its advertising, which it claims companies are exploiting to charge customers higher fares.

The budget carrier called on Google to enforce greater transparency on its advertising rules to prevent European customers being misled and overcharged.

Its concern centres on the prominence of ‘screen-scraper’ websites which monitor fares on airlines’ official sites before reselling them on their own.