Startup 2015 - SME success stories

Here are just some of the many success stories from the small and medium sized enterprise category.

Startup 2015 - SME success stories

DEE’S WHOLEFOODS - Fresh ideas for vegan diners

Dee’s Wholefoods Ltd was established in 2010 by Deirdre Collins, a food scientist with a background in the agri-food industry.

The company produces a range of innovative, healthy vegan and vegetarian products including vegan sausages, veg pots and, wholemeal burgers.

Products are 100% natural and are loaded with health benefits, are high in protein, fibre and flavour and packed with fresh vegetables.

They are meat-free, wheat-free, gluten-free and contain no dairy, soy or eggs.

“I created Dee’s Wholefoods at the very beginning in my own kitchen, I always wanted to work for myself and just knew that people were tired of boring food laden with additives,” said Deirdre.

“As a nutritionist I believe when you eat better, you feel better. It’s that simple. That’s why I use only the best quality natural and organic ingredients loaded with health benefits and free of the bad stuff; no gluten or artificial additives, no soy, dairy, GMO or wheat.”

Enterprise Ireland engaged significantly with Dee’s Wholefoods since startup and in 2014 approved high-potential startup investment for the company which received matching funding from Broadlake, an Irish investment group that specialises in companies with high-export potential.

Dee’s Wholefoods supplies to key retailers including Tesco and SuperValu and is building a strong retail presence in Europe, recently announcing a new Dutch retail deal with Jumbo.

Since the company was founded it has won a number of awards including Great Taste Award (Gold Star), National Organic Award and Irish Quality Food Awards.

Dee’s Vegan Traditional Sausage “Burger” with slow-cooked carmelised maple onions


20 minutes, 2 servings,

easy to make


1 pack of Dee’s Vegan Sausages

Seasoning of choice (Cajun, herbs, taco, etc.)

1 medium onion

pinch of salt /pepper

15 ml of oil

20 ml of maple syrup

2 seeded or onion burger baps/buns

2 ripe tomatoes

a handful of Baby leaves


Firstly, heat a small pan with a little oil and add in the onion and some salt/pepper.

Cook it on low until brown and soft 15 minutes.

Then add the maple syrup and cook another 3-4 minutes. 3 minutes


While the onions are cooking, season the sausages. I used 5-7g of Cajun seasoning to sprinkle on top.

Then cook the sausages according to the instructions on the pack.

IN HAND GUIDES - The sweet sound of success

An established Cork startup supported by Kernel Capital, In Hand Guides, provides branded, simple, low-cost and very robust hand-held embedded audio players which deliver personalised multilingual content to its customers.

The company’s technology is based on pioneering research and development undertaken in the Nimbus Centre at Cork Institute of Technology (CIT) and is supported by Enterprise Ireland and Kernel Capital.

With product sales of over 500,000 units to date, IHG has delivered unique interpretive souvenir audio products to various attractions within Ireland.

Among these attractions are the Old Library and Book of Kells Exhibition, Glasnevin Cemetery, Botanic Gardens Dublin, Christchurch Cathedral Dublin, Joyce Centre Dublin, Kilkenny Castle and most recently Blarney Castle.

Trevor Winckworth, CEO and founder of In Hand Guides, said: “2015 has been busy for us, with new Irish clients — our newest audioguide has brought together Blarney Castle, Cronin’s Coaches and In Hand Guides to provide a Cork City to Blarney bus service and a worldclass audio tour of a world renowned tourist attraction.

“And we are working on new technology — our latest souvenir audioguide will trigger and work where and when we wish it to using our latest simple, low-cost triggering technology.

“Presently test beacons are installed across the city centre of Cork mimicking a tourism trail.

“The player once powered on, simply triggers itself when and where we have decided on the trail.

This can range from 5m up to 150m,” said Mr Winckworth.

Nomos Software - Software firm delivers real results through business partnership

David Garry, chief technology officer of Nomos Software, and Tricia Balfe, CEO, Nomos Software, at their offices Rubicon Centre, CIT Cork city
David Garry, chief technology officer of Nomos Software, and Tricia Balfe, CEO, Nomos Software, at their offices Rubicon Centre, CIT Cork city

Nomos Software is a technology vendor based in the Rubicon Centre, Bishopstown, Cork.

The company is focused on partnerships in order to deliver products to the marketplace.

Its technology enables clients to create simple, easy-to-use internet services based on powerful XML, ISO 20022 and API capabilities.

Nomos Software is an Enterprise Ireland high-potential startup and has received investment from Kernel Capital through its Bank of Ireland Seed Fund.

Earlier this year Nomos announced its partnership with Finnish company XMLdation and is now delivering products to 15 banks across 10 countries in Europe to improve bank customer implementation experience.

XMLdation delivers the SaaS services, while Nomos Software provides the backend technology for the services optimised for financial messaging.

The success of these new types of services indicates the appetite for transformation and innovation of customer engagement strategies across the transaction banking community.

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