Aldi and Lidl booming in Britain as half of households visit

German discounters Aldi and Lidl have had three months of booming growth as more than half of British households visited at least one of the stores, according to latest industry data.

Tesco, Britain’s biggest supermarket, saw sales slide 1% as its market share fell by 0.6% to 28.2%, while Asda retained second position despite market share falling to 16.7%, with sales down by 2.9% compared with a year ago, figures from Kantar Worldpanel show.

Sales at Morrisons fell 1.4%, taking share to 10.7%, with this likely to fall further in the coming months as recently announced store closures take effect, Kantar said.