Eircom unveils its €16m rebrand

Eircom has unveiled its new identity as Eir and left behind the brand it had carried through good times and bad since 1999.

The company has invested an estimated €16m in the overhaul of its image which it describes as a major milestone for the company which revitalises and modernises the look and feel of the group.

“If you’ve seen the identity, you can see it’s a fundamental change. It’s a much more aspirational, much more modern look.