Ireland’s newest mobile phone network has removed the controversial Public Services Card as a requested form of identification after concerns were raised with the Department of Employment Affairs and Social Protection.

Irish mobile phone operators are under increasing pressure to reduce roaming charges in advance of an EU ruling that will make their abolition compulsory by June of next year.

Eir has become the first mobile operator in Ireland to get rid of EU roaming charges, which is timely news for anyone planning their holidays.

Eircom has unveiled its new identity as Eir and left behind the brand it had carried through good times and bad since 1999.