Eircom set to rebrand on back of strong year

Eircom is set to build on its performance recovery by undertaking a rebranding exercise, which is set to be unveiled this month.

Management was coy on the details yesterday other than to suggest the timeframe and that the move is being made to greater illustrate the company’s status in a growing and more competitive marketplace.

It has already been reported that the company has registered up to 50 names, in recent months, including the likes of Eirmobile, Eirbusiness, Eirnetworks, Eirbroadband, ‘It’s Easy’, and Openeir.