Rebrand of newspaper group reflects ‘new reality’

The changing face of media and the increasing prevalence of digital content was last night reflected in the rebranding of the country’s newspaper representative body at an event in Dublin.

The body formerly known as National Newspapers of Ireland will now be known as NewsBrands Ireland following the event, which was attended by more than 200 people from the media and advertising industries.

The rebrand will see the organisation take on a new identity, including a revised logo and website, as well as the appointment of key new personnel, with Vincent Crowley assuming the role of chairman.