Q&A with Gillian Horan from The Pudding

For this week’s Q&A Kehlan talks with Gillian Horan from The Pudding about brand management and what it really means    

Can you explain what The Pudding is?

Well, The Pudding is a brand strategy agency and we’re very true to our name. For us, it is really important that if you invest in a brand you should get that back. So, a lot of what we do is to look at not just the logo but also the company as a whole brand. That means looking at a company, or business, and developing a strategy that encompasses everybody from logo to employee to management. So, if you work on improving a brand it should come through in your bottom line figures. Hence, the proof is in The Pudding.