SuperValu tops Tesco in grocery wars

SuperValu has replaced Tesco at the top of the Irish supermarket food chain, with 18 months of consecutive growth in customer numbers helping it surpass the British retail giant at the top of the pile.

SuperValu now holds a 24.9% share of the Irish grocery market following sales growth of 0.3% in the past three months.

The continued, albeit marginal, increase has seen the Musgrave group-controlled supermarket leapfrog Tesco after a long pursuit, with the British multiple now commanding 24.7% of the total market, according to figures released yesterday by Kantar Worldpanel.