‘Mac’ name at heart of dispute

America’s fast food giant, McDonald’s has hit Supermac’s with a 41-page objection against its plans to use the Supermac’s name across the EU.

Upping the ante in the international trademark war between the two fast food companies, McDonald’s has lodged the comprehensive objection to the EU Office for Harmonisation in the Internal Market against Supermac’s (Holdings) Ltd’s application to register the ’Supermac’s’ trademark in the EU.

McDonald’s has also put on hold plans by the Galway- based firm to use the Supermac’s name in Australia by objecting to its trademark there.