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Supermac’s loses brand war with McDonald’s

Supermac’s has lost a major battle in its brand war with fastfood giant McDonald’s in a ruling that deals a hammer blow to the Irish firm’s international expansion plans.

Thu, 28 Jan, 2016

Supermac's in trademark battle with McDonald's as it plans to expand into Europe and Australia

McDonald’s has claimed that fast-food rival Supermac’s has failed to submit any convincing arguments that the two brands would not cause confusion amongst the public in the EU.

Wed, 18 Nov, 2015

Supermac’s seeks time in trademark action

Supermac’s boss, Pat McDonagh has sought extra time in his battle with McDonald’s over using the Supermac’s name across the EU.

Sat, 25 Apr, 2015

‘Mac’ name at heart of dispute

America’s fast food giant, McDonald’s has hit Supermac’s with a 41-page objection against its plans to use the Supermac’s name across the EU.

Tue, 10 Feb, 2015