PayPal and Dunnhumby invest $1.2m in Pulsate

Pulsate, an innovative mobile marketing company founded by Dublin man Patrick Leddy, has secured funding from one of the giants of the global tech scene as part of a funding round led by Delta Partner’s Bank and Enterprise Ireland.

Payments heavyweight PayPal along with US investment fund Dunnhumby Ventures have invested $1.2m (€1.06m) in the start-up.

The end-to-end context marketing platform for mobile seeks to drive new revenue for brands by changing the way they interact with customers and gaining a better understanding of their behaviours.