Hike in Tesco spend on ads

Tesco Ireland splashed the cash on its advertising campaigns in the third quarter of the year with a huge 111% increase in its advertising spend over the three month period. 

The retailer spent big on traditional media advertising between July and September across a number of campaigns, according to research carried out by Checkout magazine.

As well as the traditional back to school market, Tesco also targeted a range of other market segments with its “Wonky Veg” and “Fuel Save” campaigns as it attempted to put a stop to the market share losses it has experienced recently.