Supermac’s expansion blow

The international trademark war between the two ‘Big Macs’ of the fast food world here, McDonald’s and Supermac’s, has moved to the UK and Europe.

Yesterday, it emerged that McDonald’s has been successful in putting on hold Supermacs’s expansion plans into Australia by formally objecting to the Galway-based company registering its trademark there.

Supermac’s supremo, Pat MacDonagh yesterday admitted that the firm’s planned Sydney outlet would be up and running at this stage only for the trademark objection lodged.